Hyundai Credit card Essay

Meaning of ‘Strategic'

Involved or as being a part of consciously developed upcoming planning by utilizing design to own organisation's aim through image, functional and conceptual incorporation of design and style to create the appropriate exterior and interior identities, companies service offerings and quests.

HyundaiCard (HC), a Korean language credit card organization

Even though HC was past due for getting into credit card industrial sectors, they produced a remarkable development by style management integrating brand personality.

Visual incorporation by style policy

In respect to Borja de Mozota (2003), solid brand personality can be achieved by visual integration. As number 1 below show, HC redesigned their particular logo and well based on the form, ratio and angle of your actual credit-based card, perfectly reflecting HC's identification (Total Effective Media, 2004). With strong design plan supervised simply by ‘HC Style Lab', the font is definitely applied to most visual stations in the logical manner pertaining to visual incorporation (Total Effective Media, 2004). This shows philosophy and culture of HC never to only clients but likewise employees for making strong unternehmensidentitat. Figure you: Typeface ‘You and I'

(Source: Total Active Media, online, 2004)


DM5554 Strategic Design Management

Useful Integration by card style

Consumers are trying to express the of themselves through purchasing a product or service that meets their self-expression and assertion of individuality (Cooper & Press, 1995). Likewise, they designed an integrated card hierarchy program according to user's diverse needs. The credit cards are created using abc, number and colour with the font (Song and Hammer, 2006). Furthermore, they used different alphabets to card for different benefits (Song and Bang, 2006). For example , the ‘M' cards reflects ‘Multiple benefits'. Number system shows level of providers (e. g. ‘M2' consists of more providers than ‘M', and ‘M3' than ‘M2'). With color, they identified premium standard of cards (see...